To tell the aspirational story of how Pradhan Mantri Kaushal Vikas Yojana (PMKVY) is transforming the lives of Indian youth through skill training and certification. The tools presented here should enable us to do so more effectively. Defined guidelines ensure a clear communication of the key messages with one voice and as one brand. Without adherence to these guidelines, marketing and communication can become diluted, lacking focus and impact.

Banner for Trainining Centre front – PMKVY 2.0

Centre exterior banner – PMKVY 2.0

PMKVY Training Centre (TCs) shall thereby abide by these guidelines and read them in conjunction with the scheme’s monitoring guidelines.The Guidelines contain the following sections: Exterior Centre Branding , Reception Area Branding , Waiting Area Branding, Counselling & Placement Assistance Room Branding,• Classroom/ Lab Branding, Catchment Area Promotional Branding Stickers, Social Media Promotion. Training Partners (TPs) may undertake innovative approaches for the further promotion of the Scheme. But the same shall be informed to NSDC prior roll out/implementation